Sumptuous on Saturday – Just for Eve

We were so pleased to welcome the gorgeous Just For Eve to The Budget Bride Company this week. Just For Eve is a couture bridal underwear company, specialising in creating bespoke embroidered knickers and fabulous garters.


We love the luxurious look and feel to the pieces created by Just For Eve. By using the best silk, lace and tulle’s, you can be sure that your garment will be a really special touch on your wedding day.



We had a catch up with Ali Simmons – the founder and director of Just For Eve, to find out a little bit more about the lady behind the brand!
How did Just For Eve come about?

I launched Just For Eve in April 2012. My friend was getting married and I wanted to give her something different and personal – something that she could keep as a special memory of her wedding day. The idea came to me when I was standing in a Marks and Spencer lingerie department! A pair of bridal knickers with her new married name embroidered on the back. I created the underwear for her and she loved them! Word spread and other friends started to request the embroidered knickers for their wedding days too; it was then that I realised this would make a perfect business for me to run.

What inspires you in your work?

Inspiration comes from all around me. It can be a particular shade of colour, or a sparkly pair of earrings, a pattern in a wall paper, or a wedding photograph. It can be anything that fires my imagination!

Do trends have any impact on your design?

Because all of our garments are bespoke, it means that we aren’t restricted by trends. We can tailor a garter or add an embroidery colour that matches the brides wedding theme.

What has been your greatest achievement?

So far my greatest achievement has been creating the Just For Eve brand. It has been completely out of my comfort zone and a huge learning curve.  If you had said to me this time last year this is where I'd be now I would have laughed and probably had a nervous breakdown! It has been stressful, tiring, hectic but overwhelmingly I have loved every minute of it.

What is the future for Just For Eve?

The future is to keep developing and adding new garments to our collections.  I’m very excited about the year ahead, as I have some great new lines coming soon. We will also be developing the website further and we will look forward to seeing Just For Eve grow!



You can find Just For Eve listed nationwide in our Accessories Category. Their Knickers start from £28 and Garters are available from £25.


Hope you’ve enjoyed looking at this week’s Sumptuous on Saturday! It is possible for all brides to have a bit of lux on a budget…

Laura xx